We arranged a premium partner weekend in Vienna linked to the worldwide media launch. Blank Canvas organised Private charter flights from UK locations, which brought guests directly into the VIP terminal at Vienna Airport. On arrival into Vienna the guest Ride & Drive programme commenced, following a Blank Canvas devised route concluding at Le Meridien in Vienna city centre for an overnight stay.
The programme was designed to give guests a relaxing premium experience, which allowed them to sample the delights of Vienna with their partners, whilst having the opportunity to drive the product further if they wished. The weekend included the opportunity to experience a true Viennese afternoon tea, a champagne reception and private dinner held at the exclusive Albertina Museum and a traditional Austrian lunch before returning to the UK.