Brief

Organise a series of events around the worldwide launch of a new product by a leading automotive manufacturer, to target UK Corporate clients and reinforce market position to three key audiences. The objective was to showcase the new car and reinforce its position in the premium sector.

The Solution – A Three Tier Event

Together with the client, we developed a series of events to engage target Corporate audiences, with the emphasis being firmly placed on a ‘must attend’ Premium experience.

A high quality communications package was put together for all events, with specific co-ordinated branded print covering all elements. The premium theme was carried throughout from delegate communications to the high level of on-site management and guest hosting.